Turn online conversations into client-ready insights.
Monitor brand mentions, competitor conversations and sentiment signals across social media, Reddit, reviews, forums and the wider web — then turn those conversations into reports, content ideas and strategic recommendations.
Brand mentions · Competitor conversations · Sentiment signals
"Loved the new service experience — finally a company that explains everything clearly."
Reddit conversations are mostly neutral with recurring questions around pricing — opportunity for a transparency-led post this week.
Your clients are being talked about whether you see it or not.
Most agencies only notice conversations when a client forwards a comment, review or competitor post. By then, the opportunity may already be gone — or the problem has already grown.
Social Listening helps your team move from reactive monitoring to proactive client intelligence.
Listen to the market. Understand the signal. Act faster.
Social Listening gives your team a clear view of brand mentions, competitor conversations and sentiment signals, so you can protect client reputation, spot opportunities and create more relevant content.
Track brand mentions
See where your client is mentioned, who is talking about them and what kind of reach or engagement those conversations create.
Understand sentiment
Identify whether conversations are positive, neutral or negative — and see what topics are shaping perception.
Find market opportunities
Monitor competitor and category conversations to uncover content ideas, positioning gaps and client recommendations.
From scattered conversations to clear client insight.
MYCONTENTLAB collects conversations from multiple sources, analyses sentiment and context, then turns signals into clear summaries your team can use.
Track brand names, keywords, product names, competitors and category terms across social platforms and web sources.
AI reviews mentions, sentiment, source context, engagement and recurring themes.
Your team gets clear summaries of what people are saying, what changed and what deserves attention.
Turn listening signals into client reports, content ideas, reputation actions and strategic recommendations.
Everything your team needs to understand the conversation.
Brand mentions
Track when and where your client's brand is being mentioned across social media, reviews, forums and the wider web.
- Brand name monitoring
- Product and service mentions
- Key people or founder mentions
- Source links and context
- Engagement and reach signals
Competitor conversations
Monitor what people say about competing brands, services and offers, so your team can spot gaps, threats and positioning opportunities.
- Competitor brand mentions
- Category conversations
- Share of voice signals
- Market gaps
- Content opportunities
Sentiment signals
Understand whether conversations are positive, neutral or negative — and identify the topics driving brand perception.
- Positive / neutral / negative
- Topic and theme extraction
- Week-over-week movement
- Risk signals
- Client-ready summary
See every important mention in one place.
Give your team a clear view of who is talking about your client, where the mention came from and whether it needs action.
- Instagram412
- Reddit287
- X / Twitter198
- Reviews145
"Loved the new service experience — finally a company that explains everything clearly."
"Anyone tried their pricing tier yet? Curious how it compares to alternatives in this category."
"Service was okay but the onboarding email never arrived — confusing first day."
Sentiment improved on Instagram driven by recent service launches. Reddit shows growing interest with recurring pricing questions — opportunity for a transparency post. One negative review around onboarding emails needs immediate attention.
Understand how your client's brand is being perceived.
Brand Watch analyses conversations across the web to show what people associate with your client's brand, where sentiment is improving or declining and which topics are shaping reputation.
Reddit conversations are mostly neutral but show recurring questions around pricing. Google Reviews are strongly positive around service quality.
Service quality, clarity of communication, fast onboarding response.
Pricing tiers, comparison with alternatives, contract terms.
Onboarding email delivery issue mentioned in 3 recent reviews.
See what the market says about your competitors.
Monitor competitor conversations to understand what customers like, dislike, question and compare — then use those signals to sharpen positioning and content strategy.
Competitor conversations help your team discover what your client can say differently, prove better or explain more clearly.
Find competitor gapsTurn real conversations into content your audience actually cares about.
Social Listening reveals the questions, objections and topics people already talk about. MYCONTENTLAB can turn those signals into Content Lab briefs, hooks and client-ready ideas.
"Is this agency worth the price?"
"Why cheap marketing often costs more in the long run."
"If your marketing feels expensive, wait until you see the cost of guessing."
Short-form video or LinkedIn post
Know what changed this week.
Social Listening can summarise weekly changes across mentions, sentiment, competitor activity and urgent opportunities, so your team can stay ahead without checking every source manually.
12–18 June · 1,284 mentions tracked
- Sentiment improved on Instagram (+9 points).
- Pricing questions trending on Reddit.
- Competitor A losing momentum on support topics.
A simple summary of mentions, sentiment movement and topics worth discussing.
Flag negative reviews, high-reach mentions or fast-moving conversations before they grow.
Turn listening data into clear talking points for reports and strategy calls.
Built for every moment where online conversations matter.
Client reporting
Add mentions, sentiment and audience themes to monthly reports so clients understand not just performance, but perception.
Reputation monitoring
Spot negative mentions, recurring complaints or review themes before they become bigger client issues.
Content strategy
Use real audience questions and conversations to create more relevant posts, videos and articles.
Competitor research
Track what people say about competitors and find gaps your client can use in positioning.
Listening gets more powerful when connected to the full workspace.
Social Listening feeds real audience conversations into Content Lab, Hooks, AI Visibility and Client Reports, helping your team move from monitoring to action.
Finds mentions and conversations.
Explains perception.
Shows brand presence in AI answers.
Turns conversations into ideas.
Creates stronger openings.
Shows what changed and what's next.
Monitor conversations across the places people actually talk.
MYCONTENTLAB is designed to track social conversations, review platforms, Reddit discussions, forums, blogs, news sources and public web mentions.
Designed to monitor the sources above. Supported sources may vary by plan and connection status.
Start listening before your clients ask.
Social Listening helps your team track mentions, sentiment and competitor conversations, then turn those signals into client-ready insights.
7-day free trial on paid plans. Social Listening access may depend on the selected plan.
Questions about Social Listening.
Turn conversations into client strategy.
Monitor mentions, sentiment and competitor conversations — then turn what people say into better reports, stronger content ideas and smarter recommendations.
Brand mentions · Sentiment signals · Competitor conversations