Trends

Discover trends before they become obvious.

Track what is trending across Google, YouTube, TikTok, Pinterest, Reddit and Wikipedia — then turn rising topics, platform signals and creative opportunities into content ideas your clients can act on.

Daily trend signals. Platform insights. Content opportunities.

Trend Dashboard
Google#1
AI visibility for local business
Rising +18
YouTube#3
Behind the scenes business
New +5
TikTok#2
Day in the life format
Rising +12
Reddit#4
Agency reporting tools
Rising +7
Fast mover detected
"AI visibility for local businesses"
+18 rank movement today
Trend signalOpportunityContent idea

Trends move faster than most content calendars.

By the time a topic appears in a client meeting, competitors may already be posting about it. Agencies need a faster way to spot what is rising and turn it into action.

Old way
MYCONTENTLAB way
Checking each platform manually
One dashboard for cross-platform trend signals
Guessing what is relevant to each client
Industry-filtered trends and niche relevance scoring
Finding a trend but not knowing what to do with it
Turn trends into Content Lab briefs
Reacting after competitors have already posted
Daily updates and fast-mover alerts
Saving trends in random screenshots or Slack messages
Ranked trend cards with source, metrics and status

MYCONTENTLAB Trends helps your team move from "what is trending?" to "what should we create about this?" faster.

One place to spot what your clients should talk about next.

Trends brings cross-platform signals into one workspace, so your team can discover rising topics, formats and creative opportunities without checking every platform manually.

Find what is rising

See trending topics, videos, keywords, sounds, hashtags and content formats across major platforms.

Understand platform signals

Compare what is gaining traction on Google, YouTube, TikTok, Pinterest, Reddit and Wikipedia.

Turn signals into ideas

Use trending topics as starting points for Content Lab briefs, hooks and client content plans.

Daily trend signals, organised into one creative dashboard.

MYCONTENTLAB collects trend data from multiple platforms, ranks what is moving and displays it in simple cards your team can use for planning.

01

Fetch

Daily trend jobs pull data from connected trend sources across Google, YouTube, TikTok, Pinterest, Reddit and Wikipedia.

02

Rank

Each trend is stored with source, date, rank, term, score, URL, thumbnail and metadata.

03

Detect movement

MYCONTENTLAB compares today's rankings with previous snapshots to identify what is new, rising or declining.

04

Create

Your team can turn relevant trends into content briefs, ideas, hooks and timely client opportunities.

Daily sources
Unified table
Ranked cards
Content opportunity

Everything your team needs to find creative opportunities faster.

Trending topics

Track the topics, searches, videos, songs, hashtags and discussions gaining attention across the web.

  • Google Trends
  • YouTube Trending Videos
  • YouTube Keywords & Shorts
  • Wikipedia Pageviews
  • TikTok Hashtags
  • Pinterest trends
Stop searching platform by platform. See the signals in one place.

Platform signals

Understand where attention is moving and which platforms are shaping the conversation.

  • Search demand signals
  • Video trend signals
  • Short-form content signals
  • Hashtag and sound movement
  • Rising / declining indicators
  • Daily refreshed trend cards
Know whether a topic is growing through search, video, social conversation or visual discovery.

Creative opportunities

Turn trend signals into actionable content ideas, not just interesting data.

  • Create content about this
  • Trend-to-brief workflow
  • Niche relevance scoring
  • Fast mover alerts
  • Historical trend charts
  • Content Lab connection
Move from trend watching to trend execution.

All your trend signals in one clean dashboard.

Instead of checking Google, YouTube, TikTok, Reddit and Pinterest separately, Trends organises everything into ranked cards your team can scan quickly.

Today's trends
All sourcesRefreshed daily
Google#1
AI visibility for local business
1.2M searches
Rising +18 positions
YouTube#3
Behind the scenes business
8.4M views
New +5 positions
YouTube#2
Day in the life small business
12M views
Rising +9 positions
TikTok#4
#agencylife
240K posts
Rising +12 positions
TikTok#1
Aesthetic ambient sound
Breakout song
New +22 positions
Pinterest#5
Minimal brand boards
Trending pin
Rising +6 positions
Reddit#2
Best agency reporting tools
412 comments
Rising +7 positions
Wikipedia#1
Generative engine optimization
82K pageviews
New +44 positions

Every trend card is designed to answer three questions: What is rising? Where is it rising? What can we create from it?

Find what people are searching, watching and talking about.

Trends pulls signals from search engines, video platforms, social platforms and discussion spaces so your team can spot topics before they become obvious.

Google signal

"Best AI tools for small businesses"

Rising search interest
YouTube signal

"Behind the scenes business content"

Trending video format
TikTok signal

"Day in the life format"

Breakout format
Reddit signal

"Which agency reporting tools are worth it?"

Discussion opportunity

Different platforms reveal different opportunities.

A trend on Google may signal search demand. A trend on TikTok may signal format demand. A trend on Reddit may reveal audience pain points. MYCONTENTLAB helps your team see the difference.

Search signals

Use Google Trends and keyword movement to find rising demand.

Best for: SEO articles, landing pages, explainers, comparison content.

Video signals

Use YouTube Trending, Shorts and popular channels to spot formats and topics gaining video attention.

Best for: Reels, Shorts, TikToks, video scripts.

Social signals

Use TikTok songs, hashtags and Pinterest trends to identify creative formats and visual directions.

Best for: Timely social content, trend-led creative, campaign angles.

Conversation signals

Use Reddit and discussion data to find questions, objections and audience language.

Best for: Thought leadership, FAQ content, problem-led posts.

Do not just watch trends. Turn them into content.

The value of a trend is not the trend itself. The value is knowing how your client can use it before the market gets crowded.

Trend
AI search visibility
Client opportunity

Create a post explaining why businesses need to appear in AI answers, not just Google search.

Suggested content

Educational carousel, short-form video or blog article.

Trend
Behind the scenes service business
Client opportunity

Show the process behind the client's service to build trust.

Suggested content

Reel, YouTube Short or TikTok.

Trend
Customer proof content
Client opportunity

Turn testimonials, reviews and results into trust-building content.

Suggested content

Case study post, video ad or landing page section.

See trends that actually matter to each client.

Not every trend is useful for every client. MYCONTENTLAB can help surface the most relevant trends based on industry, niche and client context.

Your team can stop asking "is this trend relevant?" and start asking "how can this client use it?"

Filters
Industry
Estate Agents
Location
United Kingdom
Platform
All
Format
Short-form video
Source
All sources
Status
New / Rising
Relevant trends
First-time buyer tips Rising
Mortgage rate changes Rising
House tour format Rising
Area guide videos Rising

Know when a trend starts moving.

Trend alerts help your team react while the opportunity is still fresh. When a topic, sound, keyword or format starts rising quickly, MYCONTENTLAB can flag it as a fast mover.

Fast mover

AI visibility tools

+14 positions in 24 hours
Fast mover

Short-form case studies

+31% search interest
Fast mover

Restaurant behind-the-scenes

Trending video format

Understand whether a trend is rising or already fading.

A single trend snapshot is useful. A trend history is better. Historical charts help your team understand momentum before deciding what to create.

Use historical movement to avoid chasing trends that have already peaked.

Trend history
AI visibility for local business
Rising
30-day movement
+62%
Peak date
Today
Momentum
High

From trend discovery to content brief in one click.

When your team finds a relevant trend, it can become the starting point for a Content Lab brief, hook idea or full content concept.

Trend card
Create content
Content Lab brief
Hook Generator
Content idea
Client plan
Trend
Local service businesses using AI
Content Lab brief

Create 5 content ideas for a marketing agency explaining how local businesses can use AI to improve visibility, reviews and customer trust.

Output
  • Reel idea
  • LinkedIn post
  • Blog outline
  • Ad angle
  • Hook variants

Trends does not just show what is popular. It helps your team turn attention into action.

Built for teams that need timely content opportunities.

Agency content planning

Find relevant trends for each client before the monthly content planning call.

Bring 5 trend-backed ideas into every client strategy meeting.

Social media managers

Spot platform-specific formats, sounds and topics before they become saturated.

Turn a rising TikTok format into a client reel concept.

SEO and content teams

Use rising search trends to plan blog posts, landing pages and educational content.

Create content before search demand peaks.

Creators

Find trending topics and formats you can adapt to your niche.

Turn one rising topic into a video, carousel and newsletter angle.

Trends becomes more powerful when connected to the full workspace.

Trends feeds creative intelligence into Content Lab, Hooks, Creative Analysis and Client Reports, helping your team move from discovery to execution.

Trends
Content Lab
Hook Generator
Creative Analysis
Client Reports
Trends
finds what is rising.
Content Lab
turns it into ideas.
Hooks
creates stronger openings.
Creative Analysis
scores the concept.
Client Reports
track how it performs.

Track trend signals across the platforms your clients care about.

MYCONTENTLAB Trends brings multiple sources into one workspace, helping your team monitor search, video, social and discovery signals.

Google Trends
Live
YouTube Trending Videos
Live
YouTube Popular Channels
Live
YouTube Keywords
Expanding
YouTube Shorts
Live
Wikipedia Pageviews
Live
TikTok Popular Songs
Live
TikTok Breakout Songs
Live
TikTok Hashtags
Expanding
Pinterest
Coming soon

Some sources are live today, while others are part of the expanding trend intelligence layer.

Start finding content opportunities before competitors do.

Trends is available across MYCONTENTLAB plans, helping your team turn daily platform signals into content ideas, hooks and campaign opportunities.

7-day free trial on paid plans.

Questions about Trends.

Trends tracks signals from sources such as Google Trends, YouTube, TikTok, Pinterest, Reddit and Wikipedia, helping users see what topics, formats and content opportunities are gaining attention.

Do not wait until the trend is obvious.

Discover rising topics, platform signals and creative opportunities your clients can use before competitors do.

Daily trend signals. Creative opportunities. One workspace.

Discover
Filter
Create
Publish
Report